Good news everyone, and it’s from everyones favorite gaming developers, Electronic Arts! EA’s attempt to destroy used game sales has completely backfired and blown up in their faces. After being named the worst company in the United States for two years in a row, they have finally done some kind of good today. EA’s John Reseburg made the statement today that the company will be discontinuing it’s Online Pass initiative.
EA’s John Reseburg. Credit: Twitter @jreseSF
Reseburg explained to VentureBeat.com, he admitted that the attempt “Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format, We’ve listened to the feedback and decided to do away with it moving forward. We’re still committed to creating content and services that enhance the game experience well beyond the day you first start playing,”
Games that were included in the Online Pass Initiative were the popular Madden, Fifa, Battlefield, Dead Sapce and Mass Effect series, just to name a few. It is not clear though, how this will effect these previous games in the series. It should be noted that EA was not the only publisher using an online pass system. Activision and Ubisoft are amongst the group that we’re trying to mirror the effect, but it seems that people power really does truly exist. That, or EA is actually on it’s knees now begging for mercy. Either way, it’s hilarious to see this. How do them apples taste EA? We all hope they’re sour.